Making spontaneity a hallmark of one’s identity is risky, but Diego Berrueco’s genuineness and charisma makes it inevitable to think otherwise. He says he owes a great deal of his success to a complete lack of premeditation when it comes to posting on Instagram. Car brands  have already noticed him, as did Reebok, Diesel, Puma, Lacsote,  Paco Rabanne... The latter chose Diego to be one of the boys falling to the feet of Emily Ratajkowski, the face of the firm’s latest fragrance for women. He is currently based in London, a city where he feels very comfortable and which has turned him into a kitchen maven. Whenever he is asked for a piece of advice, he invariably says the same thing—travelling a lot is essential. And when questioned about the future, the answer is straightforward—the best way to move forward is taking one step at a time. A master plan that is giving him great results.