A penchant for risk and for living life to the full are two of Axel Pons’ mottos. After putting an end to his motorcycle racing career, the son of legendary racer Sito Pons has plunged fully into the fashion world. To better understand what the business is about, as well as to get a deeper knowledge of trends and the discourse surrounding clothes, Pons studied design, pattern and sewing at the prestigious LCI Felicidad Duce School in Barcelona. Among his fetish brands are Balenciaga and Vetements, both led by Demna Gvasalia. His connection with the elements, especially with earth and water, has made him a staunch fan of skateboarding and surfing. Axel Pons is bound to become one of the faces of 2019 thanks to new challenges and projects he’s got the pipeline.