Xavi Serrano was discovered in the streets of Barcelona but he was a runner before he became a model. Two months later, he made his runway debut at a fashion show for Dolce & Gabbana, Philipp Plein, Emporio Armani and Givenchy. Since then, he has established himself as one of the most popular and prominent male models in the industry. In 2017, Xavi was awarded the GQ Model of the Year award, and was invited to be at host at the 2019 MTV EMA in Bilbao, Spain. In 2018, Xavi signed an advertising campaign for the Carolina Herrera 212 VIP fragrance. In addition to working for clients such as Givenchy, Calvin Klein, Massimo Dutti, Avellaneda, Tommy Hilfiger, and GAP, Xavi has appeared in publications including GQ, Harper's Bazaar, L'Officiel Hommes, Vogue, Glamour, Código Único, and V Man, among others. Serrano’s mainstream fame has found its way into social media as well. He has a massive fan following on Instagram, and is also quite popular on Twitter and YouTube.